What Are the Most Effective Way to Use an Event Listing Website?
Event listing sites are an excellent way to have the word out about your event out in the community. Not only will you piggyback on their traffic, but it lends a special element of legitimacy to your event as well. With the right listing on an event listing site, you won't be alone. In fact, you'll have dozens, even hundreds, of other people interested in your event and the events you plan. Not only will you have a bigger bang for your buck, you'll have more exposure.
One of the greatest advantages of using event listing services is the boost of exposure your event gets if you use them with social media. There are currently hundreds of social media outlets dedicated to connecting people with events. This includes the very popular Facebook, Twitter, and Pinterest. However, none offer the comprehensive ability to create a captivating image that will be visible to all your visitors. Captivating images are the first thing people see when they arrive at your event listing. If you want to make sure that people who arrive at your event know what they're seeing, you need to make sure you get listed on a social media outlet that features photos.
Of course, the most common way that event listings are used today is to create a small calendar page about your event that you post in public areas such as restaurants, hotels, parks, etc. The calendar is a highly effective way of enticing people to come and visit your event because it offers something tangible to take home with them - your listing for the event. For example, if you're having food and drinks at your event, your guests will want to take home a small calendar with the times and locations of where the food and drinks will be offered. If you've created a good deal of seating, the listing can include seating area descriptions. If you have a full schedule, you can include a photo of each guest so that they can be identified as soon as the event begins.
Another effective way to create compelling event listings on smaller event listing websites is to add links from your website to other helpful webpages. For example, instead of just including an open house schedule on your eventbrite site, you can link the open house information to your official website so that people who attend the open house will be able to find out additional information about the event. Links between websites are one of the easiest ways to drive targeted traffic to your site. So make sure that the eventbrite site you're using has a "link" section that includes other related websites.
The final way that event listings are used today is through social media. Sites like Twitter, Facebook, and Google+ have become popular tools for many people to communicate with others. They provide a way for people to connect and share their experiences with other people who are attending similar events as them. Because social media is used by so many people, it's important to ensure that your event listing uses social media so that you can reach the most people possible.
It's not enough for your event listing to just be a list of events. It must also be a captivating image for potential attendees to take away from your event page. If the image you use does not really stand out or does not fit the event, your social media audience may be more inclined to skip over your event page altogether. When designing your event page, be sure that you incorporate an effective image that really stands out. Using a good photograph of your event venue is one of the best ways to draw attention to your event page and capture your attendees' attention.
Another way that your event listing can benefit from a bit of social media marketing is to shift keys around. Many of today's most popular social networking websites allow users to create and change their complete profile pages including their columns. These profile columns give you a unique opportunity to not only update your current schedule, but also to update all of your other content types in your profile. If you currently have blog posts, press releases and event listings in your profile, why not make these content types dynamic? Why not have your content rotate with each other and change how frequently these content types are updated so that you not only stay current, but you keep potential attendees interested as well?
Finally, the most effective event listing websites use a captivating image that entices the visitor. When someone comes to your event page, they expect to see something exciting and new that is different from the typical spam that is often spread across the internet. By using an image that really makes the visitor to take a second look at your event listing, you can increase the chances that they will click on the link to learn more about your event and become a part of it. This is especially true if the image is a high resolution, animated type that really pops in color and pattern. In addition to making your event page more attractive, these images tend to load a lot faster on most cell phones and tablets as well as on Firefox. All of this adds up to a more successful event marketing campaign.
One of the greatest advantages of using event listing services is the boost of exposure your event gets if you use them with social media. There are currently hundreds of social media outlets dedicated to connecting people with events. This includes the very popular Facebook, Twitter, and Pinterest. However, none offer the comprehensive ability to create a captivating image that will be visible to all your visitors. Captivating images are the first thing people see when they arrive at your event listing. If you want to make sure that people who arrive at your event know what they're seeing, you need to make sure you get listed on a social media outlet that features photos.
Of course, the most common way that event listings are used today is to create a small calendar page about your event that you post in public areas such as restaurants, hotels, parks, etc. The calendar is a highly effective way of enticing people to come and visit your event because it offers something tangible to take home with them - your listing for the event. For example, if you're having food and drinks at your event, your guests will want to take home a small calendar with the times and locations of where the food and drinks will be offered. If you've created a good deal of seating, the listing can include seating area descriptions. If you have a full schedule, you can include a photo of each guest so that they can be identified as soon as the event begins.
Another effective way to create compelling event listings on smaller event listing websites is to add links from your website to other helpful webpages. For example, instead of just including an open house schedule on your eventbrite site, you can link the open house information to your official website so that people who attend the open house will be able to find out additional information about the event. Links between websites are one of the easiest ways to drive targeted traffic to your site. So make sure that the eventbrite site you're using has a "link" section that includes other related websites.
The final way that event listings are used today is through social media. Sites like Twitter, Facebook, and Google+ have become popular tools for many people to communicate with others. They provide a way for people to connect and share their experiences with other people who are attending similar events as them. Because social media is used by so many people, it's important to ensure that your event listing uses social media so that you can reach the most people possible.
It's not enough for your event listing to just be a list of events. It must also be a captivating image for potential attendees to take away from your event page. If the image you use does not really stand out or does not fit the event, your social media audience may be more inclined to skip over your event page altogether. When designing your event page, be sure that you incorporate an effective image that really stands out. Using a good photograph of your event venue is one of the best ways to draw attention to your event page and capture your attendees' attention.
Another way that your event listing can benefit from a bit of social media marketing is to shift keys around. Many of today's most popular social networking websites allow users to create and change their complete profile pages including their columns. These profile columns give you a unique opportunity to not only update your current schedule, but also to update all of your other content types in your profile. If you currently have blog posts, press releases and event listings in your profile, why not make these content types dynamic? Why not have your content rotate with each other and change how frequently these content types are updated so that you not only stay current, but you keep potential attendees interested as well?
Finally, the most effective event listing websites use a captivating image that entices the visitor. When someone comes to your event page, they expect to see something exciting and new that is different from the typical spam that is often spread across the internet. By using an image that really makes the visitor to take a second look at your event listing, you can increase the chances that they will click on the link to learn more about your event and become a part of it. This is especially true if the image is a high resolution, animated type that really pops in color and pattern. In addition to making your event page more attractive, these images tend to load a lot faster on most cell phones and tablets as well as on Firefox. All of this adds up to a more successful event marketing campaign.
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